Daytime television in the United States
Daytime television is the general term for television programs produced for broadcast during the daytime hours on weekdays; programs broadcast in the daypart historically (though not necessarily exclusively) have been programmed to appeal to a female audience. In the United States, the daytime slot follows the early morning daypart (typically dedicated mainly to local and network morning shows), usually running Monday through Friday from 10:00 a.m.
Source: Wikipedia — Daytime television in the United States (CC BY-SA 4.0)