The dead cat strategy, also known as deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas. The term is popularly associated with political strategist Lynton Crosby's work on the successful London mayoral campaigns of Boris Johnson.
The dead cat strategy, also known as deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas. The term is popularly associated with political strategist Lynton Crosby's work on the successful London mayoral campaigns of Boris Johnson.
Source: Wikipedia "Dead cat strategy" · CC BY-SA 4.0
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