Modified frequency modulation
Modified frequency modulation (MFM) is a run-length limited (RLL) line code used to encode data on most floppy disks and some hard disk drives. It was first introduced on hard disks in 1970 with the IBM 3330 and then in floppy disk drives beginning with the IBM 53FD in 1976.
Source: Wikipedia — Modified frequency modulation (CC BY-SA 4.0)