Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program. The professional use of direct mail fundraising requires an understanding both of the principles and practice of direct marketing and of the discipline of fundraising.
Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program. The professional use of direct mail fundraising requires an understanding both of the principles and practice of direct marketing and of the discipline of fundraising.
Source: Wikipedia "Direct mail fundraising" · CC BY-SA 4.0
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