In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry.
In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry.
Source: Wikipedia "Disruptive innovation" · CC BY-SA 4.0
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