Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. "Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups.
Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. "Diversity marketing involves acknowledging that marketing and advertising must offer alternative ways of communicating to these diverse groups.
Source: Wikipedia "Diversity marketing" · CC BY-SA 4.0
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