Don't be evil
"Don't be evil" was formerly Google's motto, and a phrase used in Google's corporate code of conduct. One of Google's early uses of the motto was in the prospectus for its 2004 IPO. In 2015, following Google's corporate restructuring as a subsidiary of the conglomerate Alphabet Inc., Google's code of conduct continued to use its original motto, while Alphabet's code of conduct used the motto "Do the right thing".