Effect of low-cost airlines on communities

The effect, often referred to as "the Southwest effect", is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines, or any similar airline that improves service or lowers cost. == Original description == The U.S. Department of Transportation coined the term in 1993, to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity.

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