Email retargeting can refer to either: Retargeting an audience with display ads after they have read an email from the advertiser (Display-Ad Based) Emailing a website visitor after their website visit (Email-Based) Email retargeting is a commonly used form of Digital Marketing. == Display-ad based == Email from the advertiser is sent to recipients with a tracking pixel that tags the recipient's browser, in the same way they would be tagged if visiting a webpage.
Email retargeting can refer to either: Retargeting an audience with display ads after they have read an email from the advertiser (Display-Ad Based) Emailing a website visitor after their website visit (Email-Based) Email retargeting is a commonly used form of Digital Marketing. == Display-ad based == Email from the advertiser is sent to recipients with a tracking pixel that tags the recipient's browser, in the same way they would be tagged if visiting a webpage.
Source: Wikipedia "Email retargeting" · CC BY-SA 4.0
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