In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
Source: Wikipedia "Emotive conjugation" · CC BY-SA 4.0
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