Esther Project
The Esther Project is an Israeli social media propaganda campaign aimed at swaying American public opinion in the face of the ongoing Gaza war and genocide. According to the contract, signed on behalf of the Israeli government's Foreign Ministry and Advertising Agency (LAPAM), a cohort of 14-18 social media influencers were to post content in favor of Israel 25–30 times per month from July 2025 through November 2025 on Instagram, YouTube, TikTok, and Twitter/X. News outlets reported that Israel is paying US influencers to post content to improve its public image on Instagram, TikTok, and other social media platforms.