European Campaign for Safe Road Design

The European Campaign for Safe Road Design aims to influence the European Union to make safe road design a European transport priority and save unnecessary deaths on Europe's roads. The campaign is a partnership between 28 road safety stakeholders from across Europe, claiming that a formal safe road infrastructure initiative could reduce the number of killed and seriously injured by 50,000 per year in less than a decade, saving 0.5% of GDP - €50 billion, saving at least 300 deaths and serious injuries per day.

Source: Wikipedia — European Campaign for Safe Road Design (CC BY-SA 4.0)