FAST marketing (the 'Focused Advertising/Sampling Technique') was a marketing tool devised in 1992 to create step-changes in usage of packaged goods brands. FAST marketing combined high-intensity true-to-life advertising with large-scale product sampling.
FAST marketing (the 'Focused Advertising/Sampling Technique') was a marketing tool devised in 1992 to create step-changes in usage of packaged goods brands. FAST marketing combined high-intensity true-to-life advertising with large-scale product sampling.
Source: Wikipedia "FAST marketing" · CC BY-SA 4.0
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