Fail fast (business)
Fail fast, also sometimes termed fail often or fail cheap, is a business management concept and theory of organizational psychology that argues businesses should encourage employees to use a trial-and-error process to quickly determine and assess the long-term viability of a product or strategy and move on, cutting losses rather than continuing to invest in a doomed approach. It is an element of some organizations' corporate culture, particularly in the technology industry and in the United States' Silicon Valley.