Fama–French three-factor model
In asset pricing and portfolio management, the Fama–French three-factor model is a statistical model designed in 1992 by Eugene Fama and Kenneth French to describe stock returns. Fama and French were colleagues at the University of Chicago Booth School of Business, where Fama still works.
Source: Wikipedia — Fama–French three-factor model (CC BY-SA 4.0)