Filmi pop
Filmi pop (Urdu: فلمی موسیقی filmi mosiqi) is a term first coined by Pakistani music journalist, Ali Tim in 1990 but made famous by the country's most influential pop critic, Nadeem F. Paracha. In 1966, a talented young playback singer Ahmed Rushdi (now considered one of the greatest singers of south Asia) sang the first South Asian pop song ‘Ko Ko Korina’" for the film Armaan.