Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your Tank advertising theme for Esso gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients. == Early years == Sulcer was born in Chicago in 1926 and grew up during the Great Depression.
Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your Tank advertising theme for Esso gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients. == Early years == Sulcer was born in Chicago in 1926 and grew up during the Great Depression.
Source: Wikipedia "Frederick D. Sulcer" · CC BY-SA 4.0
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