In the United Kingdom, the expression "grey pound" is used in the context of marketing and or retail sources and refers to the purchasing power of elderly people as consumers. For example, it has sometimes been used as a label for movies aimed at an older audience.
In the United Kingdom, the expression "grey pound" is used in the context of marketing and or retail sources and refers to the purchasing power of elderly people as consumers. For example, it has sometimes been used as a label for movies aimed at an older audience.
Source: Wikipedia "Grey pound" · CC BY-SA 4.0
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