Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them.
Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them.
Source: Wikipedia "Hammocking" · CC BY-SA 4.0
Share this article: X · Bluesky