High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product and later, when it has become less desirable, sells it at a discount or through clearance sales. The term also applies where a business sells many of its lines at a higher price than the market rate and discounts a small number of products in order to attract customers.
High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product and later, when it has become less desirable, sells it at a discount or through clearance sales. The term also applies where a business sells many of its lines at a higher price than the market rate and discounts a small number of products in order to attract customers.
Source: Wikipedia "High–low pricing" · CC BY-SA 4.0
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