High-definition optical disc format war
The high-definition optical disc format war was a market competition between two optical disc standards for distributing high-definition video: Blu-ray Disc, backed by Sony, and HD DVD, backed by Toshiba. The conflict lasted from 2006 to 2008 and concluded with Blu-ray emerging as the dominant format.
Source: Wikipedia — High-definition optical disc format war (CC BY-SA 4.0)