Hindutva boycott of Hindi cinema
In recent years in India, several boycotts have been organized by advocates of Hindutva against Hindi-language films. Some of the boycotters are using the pejorative neologism "Urduwood" to characterise the Hindi-language Bollywood film industry as a Muslim-dominated, anti-Hindu industry, which would favour Urdu language over Hindi.
Source: Wikipedia — Hindutva boycott of Hindi cinema (CC BY-SA 4.0)