Hinterland Who's Who
Hinterland Who's Who is a Canadian series of 60-second public service announcements profiling Canadian animals, produced by Environment Canada Wildlife Service and the National Film Board of Canada (NFB) in the 1960s and 70s, and re-launched by the Canadian Wildlife Federation in the 2000s. == Format == The Hinterland Who's Who series was commissioned in 1962 by the Canadian Wildlife Service, as a way to generate interest in Canada's wildlife through a series of short, one-minute vignettes, broadcast during commercial breaks.