Hostile worlds
Hostile worlds is sociologist Viviana Zelizer's term for the view that the market must be kept separate from intimate, sacred, and otherwise important spheres if they are to retain their value and importance. Zelizer argues that the hostile worlds view assumes "that the entry of instrumental means such as monetization and cost accounting into the worlds of caring, friendship, sexuality, and parent-child relations depletes them of their richness, hence that zones of intimacy only thrive if people erect effective barriers around them." Zelizer contrasts hostile worlds with the "nothing but" view.