Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in November 2007 with the launch of their SelfServe advertising solution (later called myAds), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before." Hypertargeting is also the ability on social network sites to target ads based on very specific criteria.
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in November 2007 with the launch of their SelfServe advertising solution (later called myAds), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before." Hypertargeting is also the ability on social network sites to target ads based on very specific criteria.
Source: Wikipedia "Hypertargeting" · CC BY-SA 4.0
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