Iki (aesthetics)
Iki (粋/いき, roughly "chic, stylish") is a Japanese aesthetical ideal of subdued displays of taste and/or wealth, with an emphasis on belying, on first glance, the efforts taken to appear stylish. It is thought to have originated amongst the merchant classes of Edo (modern-day Tokyo) in Edo period Japan, subverting class through an expression of material wealth that formed an aesthetic language specifically aimed at one's peers.