Implicit egotism is the hypothesis that humans have an unconscious preference for things they associate with themselves. == Pelham, Mirenberg and Jones == In a 2002 paper, psychologists Pelham, Mirenberg, and Jones argue that people have a basic desire to feel good about themselves and behave according to that desire.
Implicit egotism is the hypothesis that humans have an unconscious preference for things they associate with themselves. == Pelham, Mirenberg and Jones == In a 2002 paper, psychologists Pelham, Mirenberg, and Jones argue that people have a basic desire to feel good about themselves and behave according to that desire.
Source: Wikipedia "Implicit egotism" · CC BY-SA 4.0
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