In-product communication
In-product communications (IPC) are messages, content, and related media delivered directly to a user's internet-connected device or software application, with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels. == Uses == === Marketing === In-product marketing is an additional channel in the digital marketing toolkit, which includes email marketing, search engine marketing (SEM), social media marketing, many forms of display advertising, and mobile advertising.