Inattentional blindness
Inattentional blindness or perceptual blindness (rarely called inattentive blindness) occurs when an individual fails to perceive an unexpected stimulus in plain sight because their attention is focused elsewhere, rather than any vision defects or deficits. When it becomes impossible to attend to all the stimuli in a given situation, a temporary "blindness" effect can occur in which individuals fail to see unexpected but often salient objects or stimuli.