Indian cinema and Switzerland

Although Indian cinema has been shot in a variety of foreign settings, the use of Switzerland as a backdrop for many scenes in Indian cinema, especially Hindi films, has been particularly notable for its unusual prevalence, with the country being consistently featured and involved as a setting despite its relatively far distance from India, small size, lack of a significant diaspora population, and location outside the Anglosphere. This has been attributed to its natural beauty, particularly the snowy mountains of the Swiss Alps which are considered an exotic locale for much of India and are heavily featured in romantic scenes, that Indian filmmakers were looking for to replace Jammu and Kashmir after the security situation there deteriorated.

Source: Wikipedia — Indian cinema and Switzerland (CC BY-SA 4.0)