The innovation butterfly is a metaphor that describes how seemingly minor perturbations (disturbances or changes) to project plans in a system connecting markets, demand, product features, and a firm's capabilities can steer the project, or an entire portfolio of projects, down an irreversible path in terms of technology and market evolution. == Origins == The metaphor was developed by researchers Anderson and Joglekar.
The innovation butterfly is a metaphor that describes how seemingly minor perturbations (disturbances or changes) to project plans in a system connecting markets, demand, product features, and a firm's capabilities can steer the project, or an entire portfolio of projects, down an irreversible path in terms of technology and market evolution. == Origins == The metaphor was developed by researchers Anderson and Joglekar.
Source: Wikipedia "Innovation butterfly" · CC BY-SA 4.0
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