Ishtadevata
Ishtadevata or Ishtadeva (Sanskrit: इष्ट देव(ता), iṣṭa-deva(tā), literally "cherished divinity" from iṣṭa, "personal, liked, cherished, preferred" and devatā, "godhead, divinity, tutelary deity" or deva, "deity"), is a term used in Hinduism denoting a worshipper's favourite deity. It is especially significant to both the Smarta and Bhakti schools, wherein practitioners choose to worship the form of God that inspires them.