Isopsephy
In numerology, isopsephy (stressed on the I and the E; from Greek ἴσος (ísos) 'equal' and ψῆφος (psêphos) 'count', lit. 'pebble') or isopsephism is the practice of adding up the number values of the letters in a word to form a single number. The total number is then used as a metaphorical bridge to other words evaluating the equal number, which satisfies isos or "equal" in the term.