Japan Amusement Machine and Marketing Association
The Japan Amusement Machine and Marketing Association (Japanese: 一般社団法人日本アミュ一ズメントマシン協会, Hepburn: Ippan Shadanhōjin Nihon Amyūzumento Mashin Kyōkai) (formerly the Japan Amusement Machinery Manufacturers Association (社団法人日本アミューズメントマシン工業協会, Shadanhōjin Nihon Amyūzumento Mashin Kōgyō Kyōkai), abbreviated JAMMA) is a Japanese trade association headquartered in Tokyo. JAMMA is run by representatives from various arcade video game manufacturers, including Bandai Namco Entertainment, Sega, Taito, Koei Tecmo, Capcom, and Konami among others.
Source: Wikipedia — Japan Amusement Machine and Marketing Association (CC BY-SA 4.0)