Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti-litter campaign. First used in 1968, and resembling a cigaretteless Marlboro Man, Johnny Horizon reached his greatest use in the years leading up to the United States Bicentennial celebration, with the Johnny Horizon '76 Program.
Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti-litter campaign. First used in 1968, and resembling a cigaretteless Marlboro Man, Johnny Horizon reached his greatest use in the years leading up to the United States Bicentennial celebration, with the Johnny Horizon '76 Program.
Source: Wikipedia "Johnny Horizon" · CC BY-SA 4.0
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