Julio and Marisol
Julio and Marisol were the protagonists in a bilingual public-service advertising campaign (officially titled Decision in English or La Decisión in Spanish but commonly known by the characters' names) that ran from 1989 to 2001 in the New York City Subway. The focus of the campaign was promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you".