In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows: i = number of invites sent by each customer {\displaystyle i={\text{number of invites sent by each customer }}} (e.g.
In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows: i = number of invites sent by each customer {\displaystyle i={\text{number of invites sent by each customer }}} (e.g.
Source: Wikipedia "K-factor (marketing)" · CC BY-SA 4.0
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