Korean Wave
The Korean Wave, or hallyu (Korean: 한류; IPA: [ˈha(ː)ʎʎu] ), refers to the rise in global interest in South Korean popular culture that has spread rapidly since the 1990s. It is led by the spread of K-pop, K-dramas, K-beauty, K-food, and films, with key successes including K-pop groups 2NE1, BTS and Blackpink, the Oscar-winning film Parasite (2019) and the Netflix television series Squid Game (2021–2025).