Lad mag is an informal term used for lifestyle magazines aimed at younger heterosexual men, focusing on "sex, sport, gadgets and grooming tips", particularly in the UK in the 1990s and early 2000s. The lad mag was notable as a new type of magazine; previously, lifestyle magazines had been almost entirely bought by women.
Lad mag is an informal term used for lifestyle magazines aimed at younger heterosexual men, focusing on "sex, sport, gadgets and grooming tips", particularly in the UK in the 1990s and early 2000s. The lad mag was notable as a new type of magazine; previously, lifestyle magazines had been almost entirely bought by women.
Source: Wikipedia "Lad mag" · CC BY-SA 4.0
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