Lead scoring

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g.

Source: Wikipedia — Lead scoring (CC BY-SA 4.0)

Lead scoring

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g.

Source: Wikipedia "Lead scoring" · CC BY-SA 4.0

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