Legal fake is a phenomenon in the fashion industry wherein a third company precedes the original brand company in the registration of the trademark, running its own business, from production to sales, in another country. By exploiting the products, creativity, marketing, and advertising strategies of the original brand, the company misleads consumers, who are not aware that the goods are fake goods.
Legal fake is a phenomenon in the fashion industry wherein a third company precedes the original brand company in the registration of the trademark, running its own business, from production to sales, in another country. By exploiting the products, creativity, marketing, and advertising strategies of the original brand, the company misleads consumers, who are not aware that the goods are fake goods.
Source: Wikipedia "Legal fake" · CC BY-SA 4.0
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