The less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together. The term was first proposed by Christopher Hsee.
The less-is-better effect is a cognitive bias that causes people to favor a lesser option when it is presented separately, but to prefer the better option when both are presented together. The term was first proposed by Christopher Hsee.
Source: Wikipedia "Less-is-better effect" · CC BY-SA 4.0
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