Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing," is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing," is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
Source: Wikipedia "Local store marketing" · CC BY-SA 4.0
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