A loss leader (also leader) is a product is sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy.
A loss leader (also leader) is a product is sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy.
Source: Wikipedia "Loss leader" · CC BY-SA 4.0
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