Love in the Afternoon (advertising campaign)

"Love in the Afternoon" was an advertising campaign used by ABC to market its soap operas in the form of newspaper advertisements and television commercials. Focusing on the highly tormented love lives of its main characters, "Love in the Afternoon" was the chief ad campaign for ABC's afternoon lineup from 1975 until 1985.

Source: Wikipedia — Love in the Afternoon (advertising campaign) (CC BY-SA 4.0)