MEDIA sub-programme of Creative Europe
The MEDIA sub-programme of Creative Europe or simply Creative Europe MEDIA (formerly The MEDIA Programme of the European Union) is designed to support the European film and audiovisual industries. == Administration == MEDIA is an abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries.
Source: Wikipedia — MEDIA sub-programme of Creative Europe (CC BY-SA 4.0)