MICE tourism
The term MICE tourism (Meetings, Incentives, Conferences, and Exhibitions tourism) refers to a specific type of business tourism in which organized groups, generally planned well in advance, are convened for professional, commercial, or networking purposes. The MICE sector is a fundamental component of the "events industry" and includes a wide range of activities such as conferences, congresses, conventions, forums, summits, exhibitions and trade shows, seminars, symposiums, workshops, product launches, board meetings and shareholder meetings, executive retreats and incentive programs, recognition events, celebrations of corporate or organizational milestones, and team-building initiatives.