Magic formula investing is an investment technique outlined by Joel Greenblatt that uses the principles of value investing. == Development == Greenblatt introduced magic formula investing in his book, The Little Book That Beats the Market, a method for determining which stocks to buy: "cheap and good companies" with a high earnings yield and a high return on invested capital.
Magic formula investing is an investment technique outlined by Joel Greenblatt that uses the principles of value investing. == Development == Greenblatt introduced magic formula investing in his book, The Little Book That Beats the Market, a method for determining which stocks to buy: "cheap and good companies" with a high earnings yield and a high return on invested capital.
Source: Wikipedia "Magic formula investing" · CC BY-SA 4.0
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