A mall intercept is a quantitative research survey whereby respondents are intercepted in shopping malls or other public spaces. The process involves stopping shoppers, screening them for appropriateness, and either administering a survey (or interview) on the spot or inviting them to a research facility nearby to complete the interview.
A mall intercept is a quantitative research survey whereby respondents are intercepted in shopping malls or other public spaces. The process involves stopping shoppers, screening them for appropriateness, and either administering a survey (or interview) on the spot or inviting them to a research facility nearby to complete the interview.
Source: Wikipedia "Mall intercept" · CC BY-SA 4.0
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