Manuel Ernesto da Conceição, Count of Serra Negra

Manuel Ernesto da Conceição (Piracicaba, São Paulo, 1850 - before 1935) was a Brazilian coffee farmer awarded the title of Count of Serra Negra by the Holy See. He became actively involved in the propaganda and promotion of Paulistan coffee in Europe, spending a large fortune on the dissemination of this Brazilian product, highlighting the large coffee roasting establishment he installed in the center of Paris, the "Café São Paulo", with several branches in the provinces.

Source: Wikipedia — Manuel Ernesto da Conceição, Count of Serra Negra (CC BY-SA 4.0)